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Brand Identiy
The new identity for J&K Bank is a visual
representation of the Bank’s philosophy
and business strategy. The three coloured
squares represent the regions of Jammu,
Kashmir and Ladakh. The counter-form
created by the interaction of the squares
is a falcon with outstretched wings –
a symbol of power and empowerment.
The synergy between the three regions
propels the bank towards new horizons.Green signifies growth and renewal,
blue conveys stability and unity, and red
represents energy and power. All these
attributes are integrated and assimilated
in the white counter-form.
